Product Design
We don't design products, we design experiences
Would you like to make sure that your app is easy to use and meets the product needs of its target market?
We've got you covered! CodeFulcrum helps you build delightful and usable products that enable your product to stand out from other solutions.
When it comes to product design, we don't have a magic formula. Instead, we approach each case on its own because we want you to get exactly what you want with unique features, out-of-the-box solutions, and non-standard user interfaces.
Product Strategy
We work with you to design a strategy that will deliver the right product with the right features to your target market so you can grow and scale your business.
Custom Software Development
We work with clients to conceptualize, build and launch world-class custom software solutions for startups and enterprises alike.
Data Engineering
We help you leverage data analytics to make smarter decisions about your business and help automate your business operations.
What is product design?
Having a proper design can make a mediocre product seem outstanding, while a poorly executed vision can destroy even the greatest idea. Design is fundamentally important when it comes to competition, price and product placement. This is true about the absolute majority of products nowadays, but the term “product design” holds a very special place in the web and mobile development industry in particular.
Product design is the process of developing a new product to meet customer needs and solve problems. It encompasses both the identification of customer needs and problem-solving, as well as ideating on how the product would work. Therefore, it is not just about creating an attractive look for your application. Product design, encompassing both user experience and user interface design, is responsible for addressing the app’s functionality and potential. As such, it refers to the complex process of strategising, defining key goals, researching the market, creating prototypes, and testing their effectiveness.
What is user experience (UX) design?
User experience design is the process of designing products that are user-friendly and enjoyable to interact with. Thanks to UX, brands hope to enhance the experience customers have with their product. This generates higher value and results in a better customer journey. The term is equally applicable to both physical and digital products.
A good UX design takes into account all the aspects of a product that might be important to a potential user. Design features like usability, accessibility, and appeal are all taken into account when crafting a piece of interactive design.
In order to build an application with a great UX design, designers, developers and marketers need to empathize with the customer and do their best for their product to reflect on the most common problems that may occur in their lives and provide effective solutions.
What is user interface (UI) design?
Often confused with UX, UI design is simply a graphical layout of a product. This term is more common among developers, since user interface design refers to the process of building interfaces for computerized devices. UI design consists of the screen layout, transitions, clickable buttons on the page, the text and image positioning, and the rest of the items a user can interact with.
The most important features of a good UI design are usability, predictability, and likeability – people want these designs to be intuitive and their experience to be seamless. Think about why most logos are located in the top-left corner of a web page. Furthermore, the user interface needs to clearly communicate brand identity and value.
What is the difference between UX and UI design?
Simply put, UI design is an essential component of a more complex UX design process. Both user interface and user experience primarily focus on improving overall customer satisfaction with a product and, consequently, a brand.
However, while UX relates to the overall interaction and experience users have with a product and often requires detailed understanding of customer behaviour, UI is dedicated to specific assets of the same product, like colours or typography.
