Competitive Analysis
Product Strategy
The first step to a successful product
Let us take care of the big picture. You can trust us to formulate and execute a product strategy that's aligned with your company's vision and goals.
What Are Our Product Strategy Services
Our product strategy services provide guidance to clients on the development and management of a product, service, or brand. Before starting your project, you can decide which of the following services is right for you.
Discovery Workshop
For those who have a wonderful idea but don’t know how to make it work or how to make the business model work to its maximum potential.
Design Sprint
For those who require professional design consultation and architectural advice in order to develop their project.
Sprint Zero
For those who already have wireframing, clickable prototypes, and pixel-perfect screenshots and are ready to start developing their application.
What do we cover
Every service is designed to understand and refine key business goals and then select the best strategy to meet those goals. Product strategy workshops usually cover these key points:
Budget Considerations
Intensive Discussions
Technical Feasibility
Expert Consultation
Collaborative Decision Making
Structured Roadmap
Why do you need product strategy consultation?
A company's success often depends on how well it can execute its strategy. And so, when a company sets out to develop a business or product strategy, it needs to understand its strengths and weaknesses, the existing market and competition, and the future market trends.
We will help you by providing the expertise needed to create the right business plan or product strategy.
What you’ll get
You will not only understand the entire process after robust conversations with our expert team, but you will also walk away with everything you need to move forward with your product development.
Goals and Milestones
User Personas
User Story Mapping
Wireframes
Detailed Cost Estimate
Technical Documentation
Development Roadmap
System Architecture Recommendation Report
See what else we can do for your business
Product Design
We transform your ideas into great products by understanding the problem you are trying to solve and designing an elegant solution that is simple, usable and beautiful.
Custom Software Development
We work with clients to conceptualize, build and launch world-class custom software solutions for startups and enterprises alike.
Data Engineering
We help you leverage data analytics to make smarter decisions about your business and help automate your business operations.
FAQ'S
What is product strategy?
Generally speaking, product strategy is a plan describing what a business product hopes to accomplish and how. This roadmap of your product development allows you to settle your vision, gather research about your audience and the market, prepare an adequate design, work on it hassle-free, and test the solution. It is a step-by-step journey that covers the whole process of releasing your product.
Why is product strategy important?
A solid product strategy helps to translate your idea to future users, gather research that will position your project on the market, and make sure that your business goals are met according to a simple and understandable workflow. Having a well-defined product strategy allows you to plan the release, gather the funds and partners, strategise your product on foreign markets and scale on local ones. Thanks to a thorough product strategy, your team can improve the decision making and understand which tasks to prioritise for the maximum efficiency of the work process.
When can I use product strategy?
The main advantage of a well-defined product strategy is that it can be adjusted and applied to every stage of your process. Surely, it would be more beneficial for your project vision if your business plan was prepared before moving on to the development stage. However, since every work process is prone to changes and unexpected adjustments, having an agile product strategy could save you some headaches. At CodeFulcrum, we usually divide our clients’ strategies into specific milestones, so that you could clearly see how we develop your project from step one to the post-release stage.
How long does it take to prepare a product strategy?
First of all, you should understand that product strategy is subject to change even in the most rigid projects. Since its primary goal is to help you set the correct SMART goals, a good product strategy has to come prior to any other stage of the development process. Further on, there are many variables that can affect the time it will take to create the first draft of a viable product strategy. Key project elements such as the product itself, your budget, tech requirements, etc. can all affect the time it will take to prepare the roadmap. As a rule, there are defined stages of working on the product strategy. They are:
- Discovering your agenda
- Shaping your product vision
- Defining product goals
- Creating a goal-based roadmap
- Repeated review and modifications
At CodeFulcrum, we work according to Scrum iterations, meaning that each cycle of work takes between 1 and 2 weeks, depending on the team. If you require assistance solely with the business aspect of a product strategy, you can count on a faster completion of the entire process. However, we recommend trusting our team with the entire product development.
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